Experience

Carta — Senior Product Designer

MAR 2021 - SEP 2024

Led design enhancement of 409A Valuation product, significantly improving customer experience and operational efficiency

• Decreased valuation delivery time by 62.5% and reduced customer user flow from 75 to 10 pages through intelligent user segmentation.

• Cut support call volume by 50% through implementation of dynamic content and enhanced self-service features.

Led design of Total Compensation complex data tools and workflows resulting in 33% increase in product engagement

• Designed 0-1 compensation summary and equity refresh planner streamlining workflows and increasing product perceived value.

• Redesigned benchmarks feature driving significant increase in monthly role searches by 71%.

Spearheaded strategic UX research initiative for Carta's 409A Valuation and Total Compensation products

• Facilitated cross-functional stakeholder workshops to identify critical user pain points, uncover opportunity areas, and co-create innovative solutions.

• Executed comprehensive user interviews and concept testing, defining the strongest target customer segment.

• Conducting internal audit, data analysis and generating insights that directly informed product roadmap.

Elevated team culture and growth through learning initiatives

• Founded the Design Speaker Series to inspire continual team learning.

• Co-created a mentorship program supporting employees transitioning into design roles.

• Strengthened team culture by organizing impactful events and initiatives.

Aura Financial — Senior Product Designer

MAR 2017 - DEC 2020

Led end-to-end redesign of Aura’s B2B2C retail loan application, increasing efficiency and conversion

• Reduced application screens by 57% (23 to 10) and processing time by 21%.

• Enhanced agent efficiency through guided workflows and early decisioning.

• Established foundation for rapid testing and iteration of new features.

Designed Aura’s seamless cross-platform loan experience

• Designed seamless transitions between in-store and online application flows, informed by user research and analytics.

• Developed user flows enabling partner agents to initiate applications while empowering customers to complete them independently online.

• Built a unified design system to ensure consistent UI/UX across channels.

Executed the rebranding of Lendify to Aura, establishing a trusted and cohesive brand presence

• Conducted research to uncover customer needs and collaborated with Marketing and Engineering to deliver seamless brand experiences using existing design systems.

• Positioned Aura for growth with a strategic and user-centric approach to rebranding.

• Led diversity and inclusion committee, fostering inclusive workplace culture through thoughtful events